Thursday, 27 May 2010

Did you know ...

... that the famous Chupa Chup lollipop logo was designed by the iconic surrealist painter Salvador Dalì?

Chupa Chups, the world's first lollipop, was invented by Spaniard Enric Bernat in 1958. Originally marketed as "a bonbon on a stick", the product proved hugely popular with children. In 1969, Dalì was commissioned to come up with a logo which would help the brand break into lucrative foreign markets. The vibrant yellow-and-red design was born.

Soon the lollipops were being sold to international markets, reaching Asia and Australia during the 1970s, and Northern Europe and America in the 1980s. Over the years, the size of the lollipops has varied, and the number of flavours is continually increasing (there are now over 50 Chupa Chup flavours to choose from).

However, the one thing that has remained constant is the lollipop's logo. Loud, unique and instantly recognisable (much like the artist himself), it is as much a part of Dalì's legacy as his surrealist masterpieces hanging in galleries the world over.

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