|Peter Carl Fabergé|
The deterioration of the brand, which began with nationalisation by the Bolsheviks, was further aided by a succession of unsuccessful buyouts by companies such as Elizabeth Arden and Unilever during the 1970s and 1980s, which saw the company expand into the cosmetics industry (including an ill-advised foray into the Brut fragrance market).
The renaissance of Fabergé, has been a long time coming, but the company, now owned by a South African mining mogul, was determined to bide its time until the last lingering whiff of cheap Brut had evaporated. After a long wait, it is now felt that the time is right for the much-anticipated re-launch.
|The Diaghilev Egg|
So, will this new collection of custom-made pendant eggs restore the company to the glories enjoyed during its heyday in Imperial Russia? Well, if the intense media interest is any indicator, the answer is overwhelmingly yes.